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Combining Love for the Church with a Business

By Felicitas

Here’s the place to find all your Catholic needs:

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Pro Multis Catholic Book and Gift Center
On the web at www.promultis.com

If you’re in the Buffalo/Niagara Falls area, visit the store located at

1850 Colvin Blvd.
Tonawanda, NY 14150
Phone: (716) 838-2898
Hours: Tuesday thru Friday, 10 AM to 6 PM
Saturdays from 9:30 AM to 4:30 PM
Closed: Sundays, Mondays, Holy Days of Obligation and Good Friday.

At Pro Multis Catholic Book and Gift Center you will find a large book selection including new and used books, also videos, DVD’s, CD’s, framed art work, statues, medals, and rosaries, etc.

Al Huntz, owner of Pro Multis has been in business since 1993.
After taking an early retirement at 55 he decided to combine
his love for the Church with a business, so he took a second
mortgage on his home to fund the startup. The store first
opened on the feast of the Assumption of our Blessed Mother,
and it operates under the patronage of Saint Joseph. The store
has grown since its inception in terms of more inventory and
exposure on the Internet. Al finds this line of business rewarding
in that he is exposing people to the Catholic Faith in a traditional
approach and he feels that he is helping to promote and preserve
the Traditional Latin Mass. He is able to help people return to the
Church. At times he meets uninformed and non-practicing
Catholics who do not recognize the difference between a
“Christian” store and a Catholic store. Pro Multis is decidedly
Catholic as evidenced by the most popular items in the store –
rosaries and medals.

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Although you might find an ad for Pro Multis in the local papers and phone books, the best advertisement is word of mouth. When asked about an advertising slogan, Al responded that he
likes to use this quote to describe his business objective: “And be not conformed to this world; but be reformed in the newness of your mind, that you may prove what is the good, and the
acceptable, and the perfect will of God.” (Rom.12:2)

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